Provide products and services of high and consistent quality, ensuring value for money to our customers.

Endeavour to attain a position of leadership in each category of our businesses.

Develop our employees by encouraging empowerment and rewarding innovation.

Promote an environment for learning and personal growth.

Attain a high level of productivity in all our operations through effective utilisation of resources and adoption of appropriate technology..

Promote inclusive growth by encouraging and assisting our distributors and suppliers in improving efficiency.

Ensure superior return on investment through the judicious use of resources and efficient operations, utilising our core competencies.

Quality

Customer Focus

Innovation

Fairness

Transparency

Continuous Improvement